Tools & Tips for Effective B2B Marketing
guest: Adam Smartschan
company: Altitude Marketing
This week, Joe is joined by Adam Smartschan, Chief Strategy Officer at B2B marketing agency, Altitude Marketing. They discuss his background in the newspaper industry and eventual transition into marketing as a writer and eventually finding his way to strategy. Adam provides insight on why it is important to not just create something that "looks good", and shares some of the useful tools Altitude uses on a day-to-day basis such as Hemingway, and Unbounce.