The Future of Data + Media + Creative
Joe is joined by Andrew Eklund, Founder & CEO of Ciceron, a 25 year old digital agency. Being one of the original agencies, Ciceron is constantly innovating towards the consumer or B2B buyer through blending the disciplines of data + media + creative into cohesive offerings that maintain a competitive advantage over brands that are entirely reactive to the ebbs and flows of the digital world. Joe and Andrew discuss digital trends that surprisingly took off, as well as how the COVID landscape shifted the digital world. They also dive into what’s to come with data privacy and advertising. The two discuss real-world examples including brands like Amazon, Hulu, Snapchat, etc.