The Art of Naming

guest: Brad Flowers, Partner, & Author of "The Naming Book"
company: Bullhorn Creative
Brad Flowers, Partner at Bullhorn Creative, and author of "The Naming Book" joins Joe to discuss his background as an English major, as well as his role at Bullhorn tackling branding and design projects. They then delve into "The Naming Book" and the basic ins and outs of effectively naming organizations. Is "fjorge" a good name? Find out on this episode!
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