Bryan Mattimore, Cofounder and Chief Idea Guy of the Growth Engine Innovation Agency talks about how to use different, “real-world” group ideation tools and techniques to generate breakthrough advertising campaigns, PR and promotional ideas. marketing and promotion programs. As an innovation agency, we often facilitate joint ideation sessions with our clients’ agencies (advertising, digital, PR, promotion, ethnic, etc.) to generate “the big idea” and make sure all the agencies are on the same page working on the one big idea that can cut through today’s communication clutter.