Razor Branding

guest: Jaci Russo
company: brandRUSSO

In this episode, Joe is joined by Jaci Russo, CEO and co-founder of brandRUSSO. Jaci shares the agency’s four-step process called “Razor Branding™” and details on how to build a brand that changes the conversation. Jaci also gives us the scoop on the book she wrote with her husband and co-founder, “He Said, She Said: Branding”.

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