In this week’s episode, Joe is joined by Sara Bodner, Digital Content Manager at Conklin Media a business growth firm based in Lancaster, PA. Sara and Joe discuss her time living in Cairo, Egypt, and how that got her into marketing. They then delve into SEO, and how to stay on top of trends, as well as common SEO issues found during technical site audits. What are some common SEO misconceptions? Find out in this episode!