From professional and OTC brands to creating leading product launches, Chief Account & Strategic Officer and Partner at Greater Than One, Pam Pinta advises the best way to market your content to consumers in a digital world. She shares insights she has gained from her 20 years of experience in pharmaceutical marketing and advertising, as well as the strategies and creative execution needed to keep brands relevant. Take an inside look at the world of digital advertising to understand why making consumer connections, using the right influencers, and acting on opportunity just might mean the difference between sinking and staying above water.