Joe is joined by Alex Viteri, Chief of Strategy & Engagement at Sleek Machine. Based out of Boston, Sleek Machine is a creative engine that efficiently and effectively generates kick-ass ideas, starting with strategy. Joe and Alex discuss how Alex got his start, and the coolest things he’s ever done in his career. They also dive into common misconceptions pertaining to both creative and strategy, and delve into why Sleek Machine believes in “strategy sprints.” Lastly, Joe and Alex talk about the importance of strategy, why it is integral to the creative process, and how it connects you better to your customer.