A Look Into Affiliate Marketing
This week, Joe is joined by Sarah Dayes, Chief Client Officer at Acceleration Partners, a global award-winning affiliate management agency that works with a variety of top brands. Sarah discusses her background in e-commerce and digital marketing and how she got to where she is today. She and Joe also dive into what affiliate marketing partnerships are, as well as how the affiliate marketing landscape has grown and changed over the years. They also discuss the role of technology in affiliate marketing, as well as advice for brands considering starting an affiliate program.