Facebook fans pages that have been designed by the user stand out much more than if you just used the pages provided by Facebook. I.E Wall, Info, Friend Activity, Photos… However if you can design your own page, you can create content only viewable to those who “like” you page while promoting the “like” action to get more content. This is accomplished through Facebook applications. There are a lot of options, but one that I feel is very under rated is “Static HTML Plus”. It’s free, and they don’t make you have their logo forever imprinted upon your material for it being free.

So after you created your page, you can install the application below to start making tabs:
https://apps.facebook.com/static_html_plus/

You can get more tabs by using the following applications:
https://apps.facebook.com/static_html_two/
https://apps.facebook.com/static_html_three/
https://apps.facebook.com/static_html_four/