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Photoshop Practices for Responsive Design and Rapid Development

Posted by on Fri, May 18, 2018 3:35 PM

This post reviews general guidelines for graphic designers when setting up Photoshop files to hand off to web developers. Use these guidelines on your next web project to ensure responsive web design and a fast development process. Provide style guides for the elements used throughout your designs. Colors (with hex codes) Fonts Styles for headings, […]

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What are some best practices to improve SEO with WordPress?

Posted by on Tue, Apr 17, 2018 7:14 PM

It is hard to know where to start when trying to make your website show up at the top in search engine results. I’ve outlined a few areas for developers to focus on as they try to improve SEO on their website. Our first order of business is making sure the Search Engine Visibility checkbox is unchecked. […]

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Server Side Guy Preview: Can Instagram posts be easily retrieved?

Posted by on Tue, Feb 27, 2018 9:39 PM

Displaying Instagram posts on your website can be unexpectedly confusing. Most developers’ first thought is to use the Instagram API to pull in content. Unfortunately, Instagram’s API requires clients to use the decidedly complex OAuth 2.0 protocol. Even worse, the API is being deprecated in July 2018 (per this announcement), so any work done with […]

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Server Side Guy Preview: Accessible Web Links – Why “Click Here” Has Got to Go

Posted by on Tue, Dec 19, 2017 3:54 PM

For the over 200 million people globally who have a vision impairment (source), the World Wide Web can be a difficult place to traverse. While screen readers provide more access to those with disabilities, not all websites are designed with screen readers in mind. One area of websites that can create a hold up for users is link text.  Follow these simple guidelines to create accessible, clear, and concise links for your users: visually impaired or not.

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How to build a dynamic data report in less than 15 minutes

Posted by on Tue, Dec 5, 2017 5:32 PM

A little over a year ago, our Digital Strategy team’s reporting operations were in a bit of a funk. Our ongoing reporting, especially for our clients running digital ads, was taking too much time, but we didn’t want to deprive our clients of their valuable data and analytics. This funk didn’t last long – we […]

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Server Side Guy Preview: Best Practices for Responsive HTML Emails

Posted by on Thu, Oct 26, 2017 4:46 PM

So you’re thinking of coding a responsive email? Good for you, fortune favors the bold! Before you start though, let’s take a moment to investigate the do’s and don’t’s of responsive email. Take a look below to see best practices for designing on of these beasts as well as device support. Most importantly however, manage expectations. Much […]

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Topics: Web Development

Master Content Creation With This Two-Pronged Approach

Posted by on Thu, Aug 24, 2017 4:46 PM

How many times have you heard the phrase “content is king”? Everyone from SEO practitioners to web users understand the importance of content, but what about the creation of it? Content creation is still, and may always be, one of the trickiest processes of on-page user experience to master. Conquering the content monster with the […]

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Topics: SEO

Server Side Guy Preview: Can type scale fluidly with screen size?

Posted by on Tue, Aug 15, 2017 4:45 PM

What is fluid type? Type design on the web can be separated into two categories: static and responsive. Static type ignores the dimensions of the screen; its characteristics are independent of it. Responsive type responds to the dimensions of its screen and adjusts its characteristics based off them. Responsive type can be further categorized into adaptive and […]

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Latent Semantic Indexing: How Google Rewards Quality Writing

Posted by on Tue, Aug 8, 2017 4:42 PM

Latent semantic indexing (LSI) – it sounds like something that requires a computer science degree, but it’s a concept you’re likely already somewhat familiar with. It’s what makes search engines smart enough to deliver answers to your questions, even when the questions consist of only a one or two word search query. This post will […]

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Website Accessibility: Top 5 Reasons to Comply

Posted by on Wed, Jun 21, 2017 4:41 PM

The primary reason behind accessible website development is the enabling of those who have visual impairments, are hard of hearing, or who have mobility or cognitive challenges to enjoy, access, and otherwise participate in the modern digital world we live in. Unfortunately, to some, website accessibility is an afterthought, but it’s only going to become more […]

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